Services — Enright Logic

Build

Lightware

Subscription software shaped around how your team already works. It's light enough to deliver quickly and cheaply, and specific enough to fit like a custom build. You get the benefits of SaaS without the ten thousand features, and the fit of custom IP without the six-month build or the maintenance bill.

Sales and CRM lightwarePipeline, forecasting and account tools built on top of where your team already works: Slack, email and spreadsheets. Your sellers don't learn a new system. The system learns them.

Operations reporting you can trustWe take messy data from many sources, clean it in stages, and build one trusted picture of how the business runs. Then we put reporting, early warnings and forecasting on top. When something is missing, you see a gap, not a guess.

Workflow tools for media and sales teamsTools that help teams sell complicated products: building packages, checking accuracy, and getting proposals out the door faster, so customers get the right answer the first time.

Public data and imagery, read at scaleOpen government data, weather, and satellite and aerial imagery, read programmatically and joined to your own data to answer questions nobody had time to ask before.

How it looks

Your sellers keep posting RFPs in a busy Slack channel, the way they always have. Agents read each message, pull out the client, budget, dates and products, and file a structured record. Leadership gets a live dashboard of pipeline, win rates and trends, and nobody had to change a habit.

In practice

For a private-equity-backed group of operating companies, we're building the data platform that brings each company's systems into one trustworthy model, so the board and the operators look at the same numbers.

Automate

Agents at work

Agents that do real work inside the systems you already have. Holding a conversation isn't enough. A useful agent has to look things up, take action and write it down where your team will see it, in your CRM, not ours.

Voice agents with real toolsPhone agents that answer customers, and field crews calling the office. They look things up, book jobs and update your CRM while they're still on the call.

Back-office agentsAgents that take on the copying, checking and chasing, so your people get their hours back for work that needs judgment. Every decision that matters still goes to a person.

Monitoring and security agentsAgents that watch your systems, flag what's wrong and propose the fix, with a person approving it before anything changes.

In practice

For a home-services contractor, we turned real call recordings into a knowledge base about how the business runs, then built a receptionist agent that answers questions and works inside the field-service software the team already uses.

Our own business

We run an online business on agents. They handle customer support, security and penetration testing, quality checks on every form, and the analytics. The founder approves the decisions. It's the best test lab we could ask for.

Lead

Fractional leadership

Sometimes the most useful thing isn't software. It's a senior operator in the room who understands both the business and the technology, for as many days a month as you need.

Fractional CTOTechnology strategy, architecture and delivery for companies that need senior leadership without a full-time hire. Aidan currently serves as fractional CTO for a private-equity-backed roll-up.

Fractional go-to-marketSales strategy, packaging, pipeline and enablement, from someone who spent a decade in enterprise sales at Google. Most recently, go-to-market and AI work for a national media company.

Advice for boards and investorsPlain answers on what's realistic with AI, what it costs, and which vendors are selling the cheap part at expensive rates.

Teach

Training and studio

Most teams have AI licences. Very few have AI habits. Our training is led by Aidan personally, and our studio turns the material you already have into professional video and decks in days.

AI upskilling for teamsFind each person's high-water mark with AI, raise it, then make it everyone's. In person, measured, and specific to your business.

Sales enablementSales training and go-to-market coaching from someone who trained sellers at Google.

Motion studioNarrated explainer videos and presentation decks, made from your existing material in days rather than weeks. Our own videos are about 5% human thinking and 95% AI execution: script, voice, visuals and music.

AI training with Aidan

Not sure which one you need?

That's normal. Tell us about the problem and we'll tell you honestly, including when the answer is none of the above.

Book a call